Thank you (Participant Name)

As a coffee lover, your insights are very important to us. By sharing your thoughts, you’re helping us refine and optimize every aspect of our platform. From website navigation to coffee choices and everything in between, your feedback guides us toward creating a coffee subscription service that resonates with your desires.

Focus Group Instructions

To guide and help you provide feedback, we kindly suggest you consider the following.

Website Review and Testing:

Here are a few suggestions to help you make it easy to evaluate our E-Commerce Platform.

• Print the Survey Form, have it next to you, and answer the questions as you go along reviewing and testing the site.
• If you can’t print the Survey Form, open the Survey Form in a separate webpage and answer the questions as you move along.

Website Performance and Responsiveness:

• How quickly do pages load?
• Is the website easy to navigate on different devices (desktop, tablet, mobile)?
• Do you encounter any glitches or delays while using the website?

Information Clarity and Relevance:

• Is the information provided on the website helpful, informative, and easy to understand?
• Is the content presented in an interesting and engaging manner?
• Are there any sections with excessive or unnecessary information?
• Does the website’s layout and imagery depict high-quality premium coffee?

Product Selection and Checkout Process:

• How intuitive is the process of selecting products for your subscription?
• Is the checkout process smooth and straightforward?
• Do you encounter any difficulties during the payment process?

Personal Subscription Website and Account Management Portal:

• Is the layout of your personal subscription website easy to navigate?
• Does the information provided on your account management portal feel unique and informative compared to other subscription services?

Subscription Management (My Account):

• How easily can you add or delete products from your subscription?
• Is substituting products, changing delivery dates, and adjusting shipping frequency straightforward?
• How intuitive is putting your subscription on hold or deleting your account?

RiccoCoffeeco.com/Focus_Group Website

The website riccocoffeeco.com/Focus_Group is only available to Ricco Coffee Focus Group Participants.
This website mirrors our E-Commerce platform website riccocoffeeco.com

Product Selection, Checkout, and Signing Up

To facilitate your testing process, you are provided with fake credit card information for test purposes only. Please use this credit card information:

Card Number: 5555 5555 5555 4444
Expiration Date: 12/25
Card Code: 123

Personal Information and Email Address

Please use your personal information and email address when testing the Checkout and Sign Up.

Confirmation Email

After you Sign Up to subscribe, you will receive a confirmation email. Please evaluate this email and provide feedback in the Survey.

Repeating Product Selection, Checkout, and Sign Up

To repeat Checkout and Sign Up, you must delete your account information to start the process over again. This link is located in the Registered Subscription website header. You can access the Registered Subscription Website after you go through the coffee product selection, Checkout and Sign Up.

Electronic Survey Form

Once you have completed your evaluation and testing, then click on this link Survey to open the electronic Survey Form, located in the header.

How Much Time to Invest

Taking the Survey can take 20 to 30 minutes. If your time permits, we would love for you to try several product selections. Utilize the Coffee Plan Calculator, and choose one of any of the 3 options to design your custom coffee plan. Plus, test One-Time Purchase as well. You don’t have to do it in one sitting. You can come back and test as many times as you would like.

Your thoughtful insights in these areas will significantly contribute to the refinement of our website and the overall user experience. We understand your time is valuable, and we genuinely appreciate your commitment to helping us improve.

Thank you
Ricco Coffee Focus Group Team